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Link building is a direction in SEO, the main task of which is to build the most effective and natural link profile. Link building is an element of external website optimization. The following main types of link building are distinguished:
Outreach and email marketing.
Construction of PBN grids and satellite sites.
Purchasing links using link exchanges.
Crowd marketing (guerrilla marketing).
Submits.
A website that places an outgoing link on its website is called a "donor site", a website that receives a link from another resource to its own is called an "acceptor site". The total number of all donor sites for one site is called a link profile. The naturalness of a link profile depends on the types of links, the variety of site types and anchors.
Link types are distinguished by the tag in which the link is marked. Tag: dofollow - indicates a signal for a search engine with a call to index this link, the nofollow tag prohibits the search engine from indexing marked links. There are also UGC links. This tag is used to mark links created by users - user generated content. Although in some cases, search engines still index links with the nofollow tag.
All links posted on the Internet can be divided into 3 types - anchor, non-anchor and branded. Anchor links are links that contain a link to an external site. For example: Wikipedia. Anchorless links, links that are placed "directly", Branded links, are called anchor links, where the anchor is the brand name. Branded anchors are one of the safest and most natural types of links.
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